![]() With the recent resurgence of fake news in the 2016 US Presidential Elections, and the resulting media and political storm surrounding it, the corporate entities behind social apps and legislators alike, have had the perfect excuse to implement quasi censorship rules and regulations, which of course benefit everyone but the users themselves. The final issue with current social apps is censorship, ironically, the entire premise behind the creation of Twitter. At least in the West, we have a choice in which entity is monitoring, monetising or stealing our data! ![]() UK intelligence agency GCHQ has been exposed using social media for mass surveillance and China is well known for using social apps as part of its vast surveillance network, while at the same time denying citizens access to apps outside of the government’s control, thanks to the Great Firewall of China. The Department of Homeland Services in the US admittedly collects “ social media handles, aliases, associated identifiable information, and search results” on immigrants, including naturalized citizens and permanent residents. When the likes of ex NSA contractor Edward Snowden calls your platform “ a surveillance company rebranded as ‘social media’” there is probably some truth to the story. Social media companies global trust ratings are now at a lowly 41% and this figure is even lower in the home of social media, the United States, with only 30% trusting social media companies.įurther privacy concerns also stem from government and law enforcement surveillance. As they say, with every revolution, comes a counter revolution, and with a raft of recent privacy concerns, such as the Facebook’s Cambridge Analytica data scandal, the Facebook data security breaches exposing 50m+ users and the WhatsApp creators quitting Facebook over data privacy concerns, recent studies have shown users are leaving social platforms in droves, with 40% of surveyed users having deactivated at least one social media account in the last year. While the above numbers don’t lie, and it’s undeniable the revolution social apps and platforms have had on society as a whole, from politics, business, privacy, productivity to the way in which the modern world “socialises”, attitudes towards social platforms are slowly shifting. #SKRUMBLE ON MEW ANDROID#The Google Play Store (launched initially as the Android Market, with only 50 apps) celebrates its 10th anniversary later this month, on the 22nd of October. For context, the Apple App Store recently celebrated its 10 year anniversary on the 11th of July 2018, after launching with 500 apps in 2008. When compared to the traditional application market, while inherently more mature, DApp numbers are a spec in the ocean. There is a saying, “If a tree falls in a forest and no one is around to hear it, does it make a sound?”, and the same can be said for blockchains and protocols, “Does it matter the TPS of a blockchain or the adaptability of a protocol is no one is around to use it?”. We feel the need for more optimised chains and protocols will only become apparent as such tech is actually utilised, tech that already exists, right here, right now. As highlighted in the State of the DApps statistics, across all DApps, which are inclusive of DEX’s such as IDEX and ForkDelta, there are only approximately 55K daily transactions. In terms of active users, Exchange/Wallet and “Finance” platforms lead the way, with Gaming/Gambling, Social and Media apps following.Īt this point, it’s interesting to note the driving force behind adoption, and why we have focused on DApps, as opposed to blockchains or protocols. The State of the DApps website keeps a running tally of DApp statistics, which in all honesty, does not paint a pretty picture of the current state of the DApp market.Īs you can see from the above, while there is burgeoning growth in the development of DApps, they remain severely underutilised. In this article we cover three social DApp projects, Status, Mainframe (Onyx) and Skrumble Network (Ally). Part One - Social Apps Part Two - Gaming Apps Part Three - Media Apps We will focus on three main application categories. ![]() #SKRUMBLE ON MEW SERIES#In our “Case for Actual Adoption in Crypto” series of articles, we intend to highlight the most compelling traditional use cases in which crypto DApps can start to gain a market share and user base, highlighting those projects we think will have the best chance of doing so. Despite the exponential growth in the crypto markets over the last year and a half, this hasn’t exactly translated into the kind of mainstream adoption most envisioned when the term mass adoption was first applied to crypto. ![]() If there is one thing crypto is currently lacking, it’s actual “real world” adoption. The Case for Actual Adoption in Crypto: Part One - Social Apps ![]()
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